Start with PROOF

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Athletes keep a portable effort identity. Brands build loyalty programs around real movement.

Device-recorded activity

Brand-owned rewards

Athlete-local windows

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Start in the path that matches how you will use PROOF. You can still move between athlete and brand surfaces later if your role changes.

Keep a verified effort identity, connect Strava, and earn rewards from brands you care about.

Create challenges, milestones, and reward moments around activity athletes actually complete.

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